On this episode of Counting Capital, JLL Capital Markets Director Makenna Peter shares her background, role, and journey as an emerging young leader in a traditionally male-dominated industry. She and host Robert Brunswick dive into the dynamics of the Southern California industrial market, covering asset tiers, tariffs, cap rates, supply demand shifts, and how institutional capital is currently underwriting risk and targeting returns. Robert and Makenna also share perspectives on work ethic, generational stereotypes, mentorship, and practical advice for young professionals on showing up, adding value, and continuously learning to build a durable career in real estate and alternative investments.